About Brand

It's culture like you've never experienced it before! Aadyam is an initiative by the Aditya Birla Group to celebrate Indian arts and culture. Aadyam is an ally to the Indian theatre community. The ideology of this initiative is that if a theatre group has a splendid concept for a play with a vision to execute it, all it needs to do is build the play - Aadyam has everything else covered!

Design