Rebranding for Haathi Chaap
Logo redesign, Branding Identity Development
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Elephant Poo Paper! No, It does not smell like poo...
Haathi Chaap is a brand of paper manufactured in Rajasthan, India, out of elephant dung. The name comes from 'Haathi', meaning 'Elephant' in Hindi and 'Chaap' which means 'press' or 'imprint'.
Few years ago Vijendra Shekhawat went to a shrine atop a hill in Jaipur. While he was walking at the foot of the hill, he realized that most of the pilgrims preferred to ride on an elephant's back. He observed a few elephants trampling dry elephant dung underfoot. It occurred to him that this smashed dung looks like raw fibre from which paper might be made.

Presenting the pooper looks...

The pooper details matter...

Pooper gestures




